About
I am currently an Art Director and Designer based in London,
working on a freelance basis.

Until recently I was the Senior Art Director for MTV World Design
Studio – a team exclusively dedicated to providing creative direction
for MTV International. I was the guardian of one of the biggest youth media
brands; instrumental in evolving its global identity and visual communication
alongside other key properties such as the MTV Europe Music Awards.

With over 12 years of experience, my range of skills to date allow me to be
versatile as both a Designer and Art Director: Originating concepts myself,
steering creative teams or closely collaborating with talented directors and
studios from around the world.

Passionate about branding, I will immerse myself in its detail whilst
enthusiastically driving forward the wider vision and objectives. I always
approach problem solving with originality - delivering strategic thinking,
creative excellence and design precision in equal measure. Past and
present work has been internationally rewarded by PromaxBDA
and D&AD.

Skills & Expertise:
- Originating ideas and problem solving.
- Developing brand values and personality into creative content.
- Multi-platform branding and communication.
- Brand implementation across multi-disciplined teams.
- Identifying and closely collaborating with directors, animators and designers.
- Delivering concepts and design to high-end commercial standards.