http://carloscarrasco.tv http://carloscarrasco.tv Sat, 16 Mar 2013 13:53:26 +0000 http://carloscarrasco.tv en http://carloscarrasco.tv/MTV-International-Brand-Refresh http://carloscarrasco.tv/following/carloscarrasco.tv/MTV-International-Brand-Refresh Sat, 16 Mar 2013 13:53:26 +0000 http://carloscarrasco.tv 3061233 Triggered by the new MTV logo, the focus of the brand refresh was to build on the stand-out characteristics of the first-ever global rebrand in 2009. At its core is a closer alignment of the brand to our show content as well as a design evolution across all media. Essentially a flexible brand tool kit – smart and adaptable, whilst still full of personality. <img src="http://payload38.cargocollective.com/1/5/170795/3061233/images_refresh_newcrop_idnets.jpg" width="640" height="546" width_o="640" height_o="546" src_o="http://payload38.cargocollective.com/1/5/170795/3061233/images_refresh_newcrop_idnets_o.jpg" data-mid="17400184" border="0" align="left"/><img src="http://payload38.cargocollective.com/1/5/170795/3061233/images_refresh_newcrop_onscreen2.jpg" width="640" height="546" width_o="640" height_o="546" src_o="http://payload38.cargocollective.com/1/5/170795/3061233/images_refresh_newcrop_onscreen2_o.jpg" data-mid="17400316" border="0" align="left"/><img src="http://payload38.cargocollective.com/1/5/170795/3061233/images_refresh_newcrop_onscreen3.jpg" width="640" height="546" width_o="640" height_o="546" src_o="http://payload38.cargocollective.com/1/5/170795/3061233/images_refresh_newcrop_onscreen3_o.jpg" data-mid="17400437" border="0" align="left"/><img src="http://payload38.cargocollective.com/1/5/170795/3061233/images_refresh_newcrop_onscreen4.jpg" width="640" height="546" width_o="640" height_o="546" src_o="http://payload38.cargocollective.com/1/5/170795/3061233/images_refresh_newcrop_onscreen4_o.jpg" data-mid="17400592" border="0" align="left"/> <img src="http://payload38.cargocollective.com/1/5/170795/3061233/image_refresh_slide_print_6TALL_17.jpg" width="640" height="921" width_o="640" height_o="921" src_o="http://payload38.cargocollective.com/1/5/170795/3061233/image_refresh_slide_print_6TALL_17_o.jpg" data-mid="17400662" border="0" align="left"/> Art Directors: Carlos Carrasco, Dylan Griffith Creative Director: Roberto Bagatti Associate Creative Director: Anna Caregnato In-house Producer: Cristina Mazzocca Broadcast Designer: Giorgio Schwarz Print Designer: Daniel Lock Music & Sound Design: Alan Boorman Reel: Alex Holden, Ian Jones Production Company: MTV World Design Studio/Milan Client: Viacom International Media Networks Triggered by the new MTV logo, the focus of the brand refresh was to build on the stand-out characteristics of the first-ever global rebrand in 2009. At its... http://carloscarrasco.tv/MTV-EMA-Frankfurt-2012 http://carloscarrasco.tv/following/carloscarrasco.tv/MTV-EMA-Frankfurt-2012 Mon, 12 Nov 2012 07:39:22 +0000 http://carloscarrasco.tv 4421566 Identity and show package for the annual MTV event. Starting from the root – when a music artist puts pen to paper.. all the way through to the red carpet rolling across the city, we unravel every layer
 of anticipation, activity, glamour and hype that makes up the EMA’s. Think of ‘Bieber-Fever’
and then add that to the sum of the rest of the ‘parts’ which encompass this event and it’s 
build up. The Zoetrope device encapsulates this vision. 
It is multi-layered in its very nature with a rhythm and synergy between the many elements. The perfect visualisation of ‘organised chaos’. <img src="http://payload106.cargocollective.com/1/5/170795/4421566/image_EMA2012_sequence.jpg" width="640" height="1464" width_o="640" height_o="1464" src_o="http://payload106.cargocollective.com/1/5/170795/4421566/image_EMA2012_sequence_o.jpg" data-mid="23432518" border="0" align="left"/> Director: Mate Steinforth Creative Brief: Carlos Carrasco Art Directors: Carlos Carrasco / James Walpole Creative Director: Roberto Bagatti Associate Creative Director: Anna Caregnato In-house Producer: Cristina Mazzocca Producers: Christina Geller, Christian Jacks Artists: Remo Gambacciani, Helge Kiehl, Florian Panzer, David Weidemann, Christian Zschunke Production Company: Sehsucht Berlin GmbH & Co KG, Berlin/Germany Music & Sound Design: Nikolai von Sallwitz Agency: MTV World Design Studio Milan Client: MTV Networks International Identity and show package for the annual MTV event. Starting from the root – when a music artist puts pen to paper.. all the way through to the red carpet... http://carloscarrasco.tv/MTV-Dream-Big http://carloscarrasco.tv/following/carloscarrasco.tv/MTV-Dream-Big Mon, 24 Sep 2012 05:42:55 +0000 http://carloscarrasco.tv 4133776 A teenager’s dogged attempt to pursue a dream against all odds. A challenging journey – struggling against her own demons to finally reach the ultimate goal. <img src="http://payload91.cargocollective.com/1/5/170795/4133776/image_mtv_dreambig_sequence.jpg" width="640" height="1464" width_o="640" height_o="1464" src_o="http://payload91.cargocollective.com/1/5/170795/4133776/image_mtv_dreambig_sequence_o.jpg" data-mid="21717666" border="0" align="left"/> Directors: Arnaud & Jerome Art Director: Carlos Carrasco Creative Director: Roberto Bagatti Associate Creative Director: Anna Caregnato Executive Producer: Marc Bodin Joyeux Producer: Emilie Walmsley In-house Producer: Cristina Mazzocca Production Company: Passion Pictures Paris Agency: MTV World Design Studio Milan Client: MTV Networks International A teenager’s dogged attempt to pursue a dream against all odds. A challenging journey – struggling against her own demons to finally reach the ultimate goal.... http://carloscarrasco.tv/MTV-Classic http://carloscarrasco.tv/following/carloscarrasco.tv/MTV-Classic Tue, 15 May 2012 12:10:47 +0000 http://carloscarrasco.tv 3049623 Aligning MTV UK’s music channel MTV Classic with the global look and feel of MTV1. In contrast to what the name suggests, ‘Classic’ broadly refers back to the birth of MTV in 1981. Our solution was to draw from the best and defining influences of this period – reviving and rejuvenating them for today’s MTV audience. A new look at the past with fresh vigor and energy. <img src="http://payload37.cargocollective.com/1/5/170795/3049623/images_mtv_classic_sequence1.jpg" width="640" height="1464" width_o="640" height_o="1464" src_o="http://payload37.cargocollective.com/1/5/170795/3049623/images_mtv_classic_sequence1_o.jpg" data-mid="15551656" border="0" align="left"/> Directors: The Holograms/UFO Art Director: Carlos Carrasco Creative Director: Roberto Bagatti Associate Creative Director: Anna Caregnato Executive Producer: Guillaume Marien Producer: Rebecca Rice Production Company: Mathematic Agency: MTV World Design Studio Milan Client: MTV Networks International Aligning MTV UK’s music channel MTV Classic with the global look and feel of MTV1. In contrast to what the name suggests, ‘Classic’ broadly refers back to... http://carloscarrasco.tv/BBC-Sport http://carloscarrasco.tv/following/carloscarrasco.tv/BBC-Sport Tue, 15 May 2012 12:10:37 +0000 http://carloscarrasco.tv 3033872 Raising the BBC Sport identity to the forefront of all sports coverage and media across the BBC, including a stronger alignment to its flagship programme brands. <img src="http://payload36.cargocollective.com/1/5/170795/3033872/image_bbcsport_namestructureNEW_855.jpg" width="689" height="304" width_o="689" height_o="304" src_o="http://payload36.cargocollective.com/1/5/170795/3033872/image_bbcsport_namestructureNEW_o.jpg" data-mid="15635345" border="0" align="left"/> <img src="http://payload36.cargocollective.com/1/5/170795/3033872/image_bbcsport_endframes_montage.jpg" width="640" height="546" width_o="640" height_o="546" src_o="http://payload36.cargocollective.com/1/5/170795/3033872/image_bbcsport_endframes_montage_o.jpg" data-mid="15634114" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/5/170795/3033872/image_bbcsport_mnemonic_storybd.jpg" width="640" height="546" width_o="640" height_o="546" src_o="http://payload36.cargocollective.com/1/5/170795/3033872/image_bbcsport_mnemonic_storybd_o.jpg" data-mid="15634521" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/5/170795/3033872/image_bbcsport_infogfxs.jpg" width="640" height="546" width_o="640" height_o="546" src_o="http://payload36.cargocollective.com/1/5/170795/3033872/image_bbcsport_infogfxs_o.jpg" data-mid="15634770" border="0" align="left"/><img src="http://payload36.cargocollective.com/1/5/170795/3033872/image_bbcsport_promotion.jpg" width="640" height="546" width_o="640" height_o="546" src_o="http://payload36.cargocollective.com/1/5/170795/3033872/image_bbcsport_promotion_o.jpg" data-mid="15635121" border="0" align="left"/> Director: Carlos Carrasco Creative Director: Jane Fielder Head of BBC Sport Marketing: Tove Okunniwa Account Director: Emily Somers Producer: James Irvine Executive Producer: Johnny Bramley Production Company: Red Bee Media Agency: Red Bee Media Client: BBC Sport Raising the BBC Sport identity to the forefront of all sports coverage and media across the BBC, including a stronger alignment to its flagship programme brands.... http://carloscarrasco.tv/MTV-Rhythm-Jerk http://carloscarrasco.tv/following/carloscarrasco.tv/MTV-Rhythm-Jerk Tue, 15 May 2012 12:10:34 +0000 http://carloscarrasco.tv 3060598 Possessed by rhythm - your body's unstoppable reaction to an infectious tune or beat. An impulsive movement or 'jerk' which spreads through every part of the body like a domino effect. It spreads quickly affecting everyone and everything it touches. Unashamedly letting go… <img src="http://payload38.cargocollective.com/1/5/170795/3060598/image_rhythmjerk_seq.jpg" width="640" height="1095" width_o="640" height_o="1095" src_o="http://payload38.cargocollective.com/1/5/170795/3060598/image_rhythmjerk_seq_o.jpg" data-mid="15609922" border="0" align="left"/> Director: Carl Addy Art Director: Carlos Carrasco Creative Director: Roberto Bagatti Associate Creative Director: Anna Caregnato In-house Producer: Cristina Mazzocca Executive Producer: Luke Colson Producer: Sophie Hogg Production Company: The Mill London Music & Sound Design: Alan Boorman Agency: MTV World Design Studio Milan Client: MTV Networks International Possessed by rhythm - your body's unstoppable reaction to an infectious tune or beat. An impulsive movement or 'jerk' which spreads through every part of the body... http://carloscarrasco.tv/BBC-Three http://carloscarrasco.tv/following/carloscarrasco.tv/BBC-Three Tue, 15 May 2012 12:10:33 +0000 http://carloscarrasco.tv 3042468 ‘Threeworld’ captures the maverick spirit of the brand - a bizarre landscape of weird places and quirky characters. The aim was to create a seamless experience across TV, internet and mobile - literally linked together by the logo and its connecting straw-like infrastructure. <img src="http://payload37.cargocollective.com/1/5/170795/3042468/images_bbcthree_sequence.jpg" width="640" height="1464" width_o="640" height_o="1464" src_o="http://payload37.cargocollective.com/1/5/170795/3042468/images_bbcthree_sequence_o.jpg" data-mid="15513859" border="0" align="left"/> <img src="http://payload37.cargocollective.com/1/5/170795/3042468/images_bbcthree_arena_day.jpg" width="640" height="587" width_o="640" height_o="587" src_o="http://payload37.cargocollective.com/1/5/170795/3042468/images_bbcthree_arena_day_o.jpg" data-mid="15513904" border="0" align="left"/><img src="http://payload37.cargocollective.com/1/5/170795/3042468/images_bbcthree_arena_night.jpg" width="640" height="587" width_o="640" height_o="587" src_o="http://payload37.cargocollective.com/1/5/170795/3042468/images_bbcthree_arena_night_o.jpg" data-mid="15513917" border="0" align="left"/> Director: Carolina Melis Design Director: Carlos Carrasco Designers: Claire Powell, Matt McDermott Executive Creative Director: Charlie Mawer Head of BBC Three Marketing: Reemah Sakaan In-house Producer: Sophia Pendar-Hughes Executive Producer: Chris O’Reilly Production Company: Nexus Productions Music & Sound Design: Koink Agency: Red Bee Media Client: BBC Three ‘Threeworld’ captures the maverick spirit of the brand - a bizarre landscape of weird places and quirky characters. The aim was to create a seamless... http://carloscarrasco.tv/MTV-Close-Caring http://carloscarrasco.tv/following/carloscarrasco.tv/MTV-Close-Caring Tue, 15 May 2012 12:10:32 +0000 http://carloscarrasco.tv 3060711 This ident equals the warmth and feeling of a hug. As simple as holding hands or sinking under your duvet. It simply makes you warm inside. <img src="http://payload38.cargocollective.com/1/5/170795/3060711/image_mtvclose-caring_seq.jpg" width="640" height="1464" width_o="640" height_o="1464" src_o="http://payload38.cargocollective.com/1/5/170795/3060711/image_mtvclose-caring_seq_o.jpg" data-mid="15611359" border="0" align="left"/> Director: Mate Steinforth Art Director: Carlos Carrasco Creative Director: Roberto Bagatti Associate Creative Director: Anna Caregnato In-house Producer: Cristina Mazzocca Producers: Julia Rudloff, Christian Gemeiner Design: Mate Steinforth, Helge Kiehl Post Production: Philipp Broemme, Hannes Weikert, Matthias Knappe Production Company: Sehsucht Berlin Music & Sound Design: Alan Boorman Agency: MTV World Design Studio Milan Client: MTV Networks International This ident equals the warmth and feeling of a hug. As simple as holding hands or sinking under your duvet. It simply makes you warm inside. Director: Mate... http://carloscarrasco.tv/MTV-EMA-Madrid-2010 http://carloscarrasco.tv/following/carloscarrasco.tv/MTV-EMA-Madrid-2010 Tue, 15 May 2012 12:10:30 +0000 http://carloscarrasco.tv 3051174 Identity, show package and cross-media communication for the annual MTV event. <img src="http://payload37.cargocollective.com/1/5/170795/3051174/image_mtvema_logo_single.jpg" width="640" height="219" width_o="640" height_o="219" src_o="http://payload37.cargocollective.com/1/5/170795/3051174/image_mtvema_logo_single_o.jpg" data-mid="17542420" border="0" align="left"/> Due to the need for global appeal, ‘Planet EMA’ was the chosen direction to lead all areas of the show’s creative. Through the process, we defined this more accurately as a futuristic ‘arena’. Inspired by the logo design and a mix of retro futuristic visions, all elements were connected by a core concept of ‘pin-ball’ spheres doing battle within this arena. <img src="http://payload37.cargocollective.com/1/5/170795/3051174/image_mtvema_slide_planet.jpg" width="640" height="546" width_o="640" height_o="546" src_o="http://payload37.cargocollective.com/1/5/170795/3051174/image_mtvema_slide_planet_o.jpg" data-mid="15592601" border="0" align="left"/><img src="http://payload37.cargocollective.com/1/5/170795/3051174/image_mtvema_slide_titles.jpg" width="640" height="546" width_o="640" height_o="546" src_o="http://payload37.cargocollective.com/1/5/170795/3051174/image_mtvema_slide_titles_o.jpg" data-mid="15595496" border="0" align="left"/><img src="http://payload37.cargocollective.com/1/5/170795/3051174/image_mtvema_slide_closer.jpg" width="640" height="546" width_o="640" height_o="546" src_o="http://payload37.cargocollective.com/1/5/170795/3051174/image_mtvema_slide_closer_o.jpg" data-mid="15602011" border="0" align="left"/><img src="http://payload37.cargocollective.com/1/5/170795/3051174/image_mtvema_slide_gfxs.jpg" width="640" height="546" width_o="640" height_o="546" src_o="http://payload37.cargocollective.com/1/5/170795/3051174/image_mtvema_slide_gfxs_o.jpg" data-mid="17487665" border="0" align="left"/><img src="http://payload37.cargocollective.com/1/5/170795/3051174/image_mtvema_slide_poster.jpg" width="640" height="546" width_o="640" height_o="546" src_o="http://payload37.cargocollective.com/1/5/170795/3051174/image_mtvema_slide_poster_o.jpg" data-mid="15592274" border="0" align="left"/><img src="http://payload37.cargocollective.com/1/5/170795/3051174/image_mtvema_slide_tshirts.jpg" width="640" height="546" width_o="640" height_o="546" src_o="http://payload37.cargocollective.com/1/5/170795/3051174/image_mtvema_slide_tshirts_o.jpg" data-mid="15589058" border="0" align="left"/><img src="http://payload37.cargocollective.com/1/5/170795/3051174/image_mtvema_slide_digital.jpg" width="640" height="546" width_o="640" height_o="546" src_o="http://payload37.cargocollective.com/1/5/170795/3051174/image_mtvema_slide_digital_o.jpg" data-mid="15589061" border="0" align="left"/> Directors: DVEIN Art Director: Carlos Carrasco Creative Director: Roberto Bagatti Associate Creative Director: Anna Caregnato Executive Producers: Carolina Lopez, Rafa Montilla Post Production: DVEIN, Physalia Studio Music & Sound Design: Flowaudio Production Company: 8 de Agosto Agency: MTV World Design Studio Client: MTV Networks International Identity, show package and cross-media communication for the annual MTV event. Due to the need for global appeal, ‘Planet EMA’ was the chosen direction to... http://carloscarrasco.tv/MTV-Push http://carloscarrasco.tv/following/carloscarrasco.tv/MTV-Push Tue, 15 May 2012 12:10:29 +0000 http://carloscarrasco.tv 3050506 MTV Push is dedicated to delivering the latest breakthrough and emerging acts to all global MTV music fans. <img src="http://payload37.cargocollective.com/1/5/170795/3050506/image_mtvpush_logo_only.jpg" width="640" height="143" width_o="640" height_o="143" src_o="http://payload37.cargocollective.com/1/5/170795/3050506/image_mtvpush_logo_only_o.jpg" data-mid="17400959" border="0" align="left"/> The proposal was to take the iconic ‘Pin art’ concept and apply it to the notion that MTV helps to push talented people and give them the ability to make an impact or literally make an ‘impression’. The ‘hero’ idea would take these pin art sculptural forms and render them into scenarios that pertains to a gesture or rite of passage on the journey to stardom. <img src="http://payload37.cargocollective.com/1/5/170795/3050506/image_mtvpush_slide1.jpg" width="640" height="545" width_o="640" height_o="545" src_o="http://payload37.cargocollective.com/1/5/170795/3050506/image_mtvpush_slide1_o.jpg" data-mid="15560110" border="0" align="left"/><img src="http://payload37.cargocollective.com/1/5/170795/3050506/image_mtvpush_slide3.jpg" width="640" height="546" width_o="640" height_o="546" src_o="http://payload37.cargocollective.com/1/5/170795/3050506/image_mtvpush_slide3_o.jpg" data-mid="15560117" border="0" align="left"/><img src="http://payload37.cargocollective.com/1/5/170795/3050506/image_mtvpush_slide4.jpg" width="640" height="546" width_o="640" height_o="546" src_o="http://payload37.cargocollective.com/1/5/170795/3050506/image_mtvpush_slide4_o.jpg" data-mid="15560121" border="0" align="left"/><img src="http://payload37.cargocollective.com/1/5/170795/3050506/image_mtvpush_slide5new.jpg" width="640" height="546" width_o="640" height_o="546" src_o="http://payload37.cargocollective.com/1/5/170795/3050506/image_mtvpush_slide5new_o.jpg" data-mid="17400870" border="0" align="left"/> Director: Nick Scott Art Director/MTV: Carlos Carrasco Art Director/Studio Hansa: Chris Angelkov Creative Director: Roberto Bagatti Associate Creative Director: Anna Caregnato Producer: Dan Verrier Director Of Photography: Felix Weidemann Design: Nick Scott, Chris Angelkov Music Composer: Si Begg Production Company: Studio Hansa Agency: MTV World Design Studio Client: MTV Networks International MTV Push is dedicated to delivering the latest breakthrough and emerging acts to all global MTV music fans. The proposal was to take the iconic ‘Pin art’...